The North Face x Gucci Campaign

Unveiling the #TheNorthFacexGucci collection by Alessandro Michele in a campaign shot by Daniel Shea. Set in the Alps, the collaboration collection is worn by a group of hikers, who camp by the lakes in a trip to the great outdoors. The forests and peaks of the region form a vast and breathtaking scenic backdrop to the imagery, capturing colorful, candid moments of group activity reminiscent of holiday snaps. The campaign’s atmosphere evokes the aesthetic of the 70s, when The North Face was a thriving outdoor retailer based in Berkeley, California and shared a factory and storefront adjacent to Credence Clearwater Revival’s practice studio—whose iconic song ‘Bad Moon Rising’ is featured throughout the video campaign. Music: ‘Bad Moon Rising’ by Creedence Clearwater Revival