Builders Club

A London-based creative production company creating experiences and moving images for our evolving digital reality.

Role: creative director
01

fashion

00:45

Adidas Originals ZX TVC

Hypebeast brought Builders Club onboard for the latest TVC / campaign for Adidas Originals’ launch of their latest ZX range of sneakers. Through a bespoke Adidas ZXience lab we explored the “oddly satisfying” fusion of science and shoes; experimenting, testing and building our sneakers with our mega star talent Jackson Yee, So!YoON! and DPR Live, all 3d scanned. In our world time is just a concept - the protagonists move in slow-mo or “bullet time” around the lab as other elements such as our Dr.ZX move freely in real-time. The spectacular hyper-reality of this teases the experiments’ sensations conveying the true bounciness, endurance & comfortability of the sneakers

02

art

08:36

New Ways

Dip into this four-part voguing odyssey, featuring Benjamin Milan and original music by Gaika commissioned by Nowness. Swedish choreographer and movement director Benjamin Milan leads this visual ode on the transformative power of dance. “This film is about my journey in the ballroom scene,” says Milan. “This is about how voguing helped me accept myself and find a community that welcomed and understood me for who I am.”

03

art

01:40

Gentle Monster - Future Mars Humans

Gentle Monster asked Builders Club to create five portraits of future mars humans. The resulting video portraits became part of a Gentle Monster art experience at SKP Beijing.

04

fashion

02:09

Adidas Terrex

05

fashion

00:50

Hermès - Fast Forward Men

Hermés asked Builders club to create a retro-futuristic fashion film to help launch the new SS18 Menswear collection at their groundbreaking “Fast Forward Men” experience in Shanghai.

06

fashion

01:12

Reebok Classics 3D.Op.Lite feat. Che Lingo

Reebok came with some heat when they dropped the 3D Opus silhouette back in 1998, and now the brand is back to do the same 20 years later.

07

art

08:45

Robert Rushkin – The Artist

With a career spanning nearly six decades, Robert Rushkin is widely considered one of the greatest artists of our time.

08

fashion

02:12

TID Exploring Time 005

'It's an observation of a moment in time and what happens to our mind when we let go and start drifting away. Something ordinary suddenly becomes the impulse for our imagination and we find ourselves wondering where reality ends and imagination starts. Only to wake up realising that it was only relativity playing with us.'

09

fashion

00:51

Fast Forward Men

Hermés' Spring Summer 2018 Menswear campaign film shot in Shanghai.

10

fashion

01:13

Nike X Riccardo Tisci

Nike approached Builders Club to create a set of moving images to use worldwide. Animations are inspired by the basketball-oriented collection in collaboration with Riccardo Tisci.

11

art

00:48

unu O unu

"We're all here with a story, one we can’t deny and which is written into our dna. a story that makes us the tenants of a tiny little sliver of the world we’re standing on. you, dear reader, are currently looking at this text and i’d like to assume that it got there because you have not only a certain curiosity, but above all sensibility. in fact, i will take that for granted and write directly to that sensibility; a glimpse of hope in a world that is thawing, flooding, drying up and burning in equal measure just as a dormant and dreamless society is on the verge of repeating its same old harmful mistakes. we have to put a stop to this. we have to wake up from this lethargic state and give the world an eye-opening laugh, we have to take its breath away with the shock that the beauty of art can provoke..." Music by James Kelly.

12

art

01:16

Under Waters

For Novembre Magazine. Make Up by Vassilis Theotokis.

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