A Nice Idea Every Day was established in 2010. It’s a collaboration by image makers Vivien Weyrauch and Fabian Röttger. Originally trained as cinematographers they have developed their own unique approach to directing working with a wide array of analog and digital techniques in music videos, fashion films and commercials. Since then they have worked with bands like The Knife, Palma Violets and Peter, Bjorn & John and directed commercials for brands such as Sony, Adidas, i-D, Chaumet, The Syfy Channel, Nike and River Island. They have been nominated as Best New Director at the UK Music Video Awards, featured as one of the New Video Visionaries by Dazed Confused and shown their work in exhibitions and festivals worldwide.