A London-based creative production company creating experiences and moving images for our evolving digital reality.

Role: creative director
  • 01

    fashion

    00:45

    Adidas Originals ZX TVC

    Hypebeast brought Builders Club onboard for the latest TVC / campaign for Adidas Originalsโ€™ launch of their latest ZX range of sneakers. Through a bespoke Adidas ZXience lab we explored the โ€œoddly satisfyingโ€ fusion of science and shoes; experimenting, testing and building our sneakers with our mega star talent Jackson Yee, So!YoON! and DPR Live, all 3d scanned. In our world time is just a concept - the protagonists move in slow-mo or โ€œbullet timeโ€ around the lab as other elements such as our Dr.ZX move freely in real-time. The spectacular hyper-reality of this teases the experimentsโ€™ sensations conveying the true bounciness, endurance & comfortability of the sneakers

  • 02

    art

    08:36

    New Ways

    Dip into this four-part voguing odyssey, featuring Benjamin Milan and original music by Gaika commissioned by Nowness. Swedish choreographer and movement director Benjamin Milan leads this visual ode on the transformative power of dance. โ€œThis film is about my journey in the ballroom scene,โ€ says Milan. โ€œThis is about how voguing helped me accept myself and find a community that welcomed and understood me for who I am.โ€

  • 03

    art

    01:40

    Gentle Monster - Future Mars Humans

    Gentle Monster asked Builders Club to create five portraits of future mars humans. The resulting video portraits became part of a Gentle Monster art experience at SKP Beijing.

This website uses cookies.
By using this website and it's content, you accept these cookies.
Learn More