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fashion
Rhude Spring Summer 2025 "STILL WATER RUNS DEEP"
Casting @lizgoldson_casting Production by @eyesightgroup Hair @JAWARA Make up @morgane_martini
Rhuigi Villaseñor
Rhuigi Villaseñor, creative director of Los Angeles-based streetwear brand Rhude, immigrated to Los Angeles from the Philippines (via Hong Kong, Saudi Arabia, and Thailand) and became both infatuated with Americana and fearful he would be caught between cultures.
Role: creative director
08:29
03
fashion
Rhude Spring/Summer 2021: The Audacity to Dream
Instead of showing at Paris Fashion Week, which has gone virtual due to Covid-19, Rhude’s Rhuigi Villaseñor presented his Spring/Summer 2021 collection via this short film, titled "The Audacity to Dream,” a reference to Villaseñor’s journey as an immigrant from the Philippines to a U.S. citizen. The collection was shot in a private midcentury home in Malibu.